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Benefits of Online Moderation



Guarding your business’s image online is the main task of content moderators. Sometimes, businesses do not realize how important it is to impose moderation until a simple published error ruined the business’s image.
Do not wait for your business to learn its lesson in the hard way. Use moderation now and enjoy these benefits.
Imagine you are an owner of a clothing business. In your website, here are the published items: offensive expressions from customers who were not satisfied with your service, pictures of customers naked in the store, forums cursing your sales executives and a video showing an old lady wearing clothes in your fitting room and this video generated comments making fool of the lady.
Do you think you can have more customers? Actually, no one would ever think of visiting your store after visiting your website.
To have a website free from the above mentioned things is what you benefit from content moderation. You protect your business’s image in front of your customers and future customers.
With content moderation, you are free from any lawsuit and accusations. Moderators keep you out from issues like racial and gender discriminations. Moderators slash pictures that can create legal battles on ownership.
They will not involve you in libel and moral defamation cases since items are thoroughly reviewed before these are published in your website. Moderation then keeps your public image law-abiding and innocent from social injustices.
In moderating blogs, comments, forums, chat rooms, you are ensuring a good relationship with your customers. You market your product when you satisfy their queries.
Most of the time, customers join chat rooms in your website to ask about a newly-launched service. While chatting with customers, you are already inviting them to avail of your service. Thus, moderating is an effective advertising and public relations campaign.
Moreover, when you praise your customers in blogs and forums, they will feel good and they will always return to your business. When they praise your service in blogs, millions will read the blogs and will be interested in availing your service.
When picture and video moderators conduct polls to know whether the pictures and videos are good or bad, they are creating recreations to customers. Remember, rating and answering polls is a leisure to respondents.
Moderation is part of troubleshooting also. When customers find a picture or a video very degrading, content moderation immediately stops the fuel before it burns the whole business. Small issues can be magnified into threats that can ruin a business. It is the same thing with tweets that can be reposted by others and can create louder noise.
Little opinions can be read by millions of people online and when they agree to them, your business is dead before you could open your office the next day. If you moderate these items, you are trying to extend your business’s life and expand its income.
To sum up the three roles of moderators, they are friendly participant, rule enforcer and member advocate. In short, they are ambassadors of the business online. They make sure that the business is presented in the most desirable way.
To hire independent companies like New Media Services to handle your moderation activities is also beneficial. The company’s WWW Moderation service protects you up to user-generated contents. It is a tough job to monitor blogs and posts of people in different sites, so these companies specializing in moderation can be a best option.
Businesses conducting content moderation enjoy the above mentioned benefits. They know that content moderation is the seed of clean, vibrant and effective websites and online presence.

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New Polling Features

With the fast-changing features of technology, polling should also evolve. From time to time, new features come out to adapt to the upgrading features of mobile phones and laptops.
In the market, there are dozens of polling software that offer new features. One of them is Poll iT from New Media Services.
Nowadays, we can have a poll without response options. We can use fill-in-the-blank format questions. Example is this: “__________ sucks.” In this poll, choices are unlimited. The polling software gathers all answers, classifies them and shows the result who or what “sucks”.
Another is new appearances of polls. If in the past, there were limited fonts, today we have new and better-looking fonts and marks. We can also add some customized graphics to entice respondents to answer.
Images and videos can now be inserted to give better viewing. This new feature is needed when the topic is about a certain video or picture. Thus, we can copy videos from Youtube and insert it in the poll for our respondents’ convenience.
New polling software also automatically captures the e-mail address and full name of respondents. This eases the host business to know who participated in the poll.
Computer software also has the ability to count who viewed the poll and who participated. It can also track what browser, if it is Google Chrome, Yahoo or other popular browsers, was used by a specific respondent in viewing the poll.
Some polls have special effects like pop-up graphics. These graphics appear after a respondent clicked his answer, saying “thank you” to the respondent with some notes on how to know results of the poll.
For the host of polls, some software offers “filter” tool. After automatically registering all information about the respondents, the host can trim down the list depending on their age, sex, location, etc, for any purpose. Example, the host filters all respondents who are 50 years old and above because he likes to send invitations for his insurance company orientation.
Some software also permits all data to be automatically pasted in spreadsheets, e-mails and other documents. For sure, this eases the copy-and-paste activity of secretaries!
Results can also be posted automatically in other websites related to the main website conducting the poll. Visiting the main webpage is no longer needed to know the results. In just a glimpse, respondents can learn about the results through their account in any social networking sites.
Another latest feature promotes nationalism. It gives an option to the respondent what language to use. This may affirms that not all people understand English and most people are comfortable answering questions written in their own native tongue.
Nowadays, we have what we call support system. Respondents can receive some e-mails and newsletters related to the poll. This gives respondents more information about the poll and it creates an impression that the poll is too serious.
Some businesses use independent companies that are specializing in setting up polls. Polling companies can supervise polls 24/7 minimize traffics for on-time updates.
Another exciting feature that people love is the existence of incentives. This offer gifts and free downloads to respondents if they complete the survey.
When money is involved, respondents need to give information on their bank account if in case they win. However, this is subjected to legal discussions.
Those are just some of the latest features that polling software and companies offer. These will be innovated again the next years for sure.
New technology means new ways how to conduct polls. Polling companies come up with more and more features that will improve polling and will bring more luxury and convenience to respondents. With these changes, one thing has not and will never change: polling is part of the business’s success.

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Web and Mobile Polling System

Measuring public opinions through polling about a latest computer gadget or a rising Hollywood celebrity is becoming a fun activity. However, businesses see it as a feedback mechanism to know whether their new service is marketable or not and to strengthen their relationship with customers.
In polling, the topic can be a person, an offer, a service, a country, a product or even an idea. It consists of a simple question about the topic, response options and the results. It is like an item of a multiple choice-type of examination.
Nowadays, polling can be done using the internet and mobile devices. Traditional ways include paper-and-pencil system which costs too much and is time-consuming.
In web and mobile polling, respondents can participate anywhere they are and any time they can. They can receive a poll message wherever they are using their mobile phones or their computer.
Thus, a respondent from Australia can answer a poll question even though he is in the western coast of Africa enjoying his vacation. All he had to do is to read his message in his phone or surf the internet.
As a business owner, you can create a simple poll. First, you must create a simple query about your service. For example: “Do you think the ‘Hot and Roll’ video of New Media Services really hot?” or “Rate how good Katy Perry is in endorsing Victoria’s Secrets products.”
Provide response options that respondents can pick their answer from. Easy polls are mostly answerable by yes or no. For queries like “How often do you visit your doctor?” you can use these choices: “weekly”, “monthly”, “yearly”, “once in five three years”. If you want your respondents to rate your service from 1 to 10, you give them options from 1 to 10.
When making a poll question and response options, imagine you are a teacher creating questions for your students.
In special cases, polls do not have responses due to the nature of the query. It can be a fill-in-the-blanks question. For example: “The most hated cellular phone brand is ___________”. Here respondents have the freedom to fill whatever answer they like.
Some polls consist of many queries but most often, they consist of just one simple question.
Once the question and the response options are ready, Information Technology (IT) specialists can now publish your poll at your business website using computer software. They create a poll place in your website where respondents will click their answer.
Others publish their polls in social networking sites because they have no business site. Publishing in most social networking sites is even for free.
Web polling can also be via e-mail. Respondents receive e-mail containing the poll question and response options. The message contains either the poll itself or a link where the poll is published.
For mobile polling, IT specialists still use the computer to forward the poll question and response options to the mobile devices of respondents. It can be a Short Message Service (SMS) message. Included in the message is the instruction on how to answer. It can go this way: “Type NMS(space)(space)Name (space)Address. SEND TO 255.”
In special cases, an operator calls the respondent’s mobile device and orally solicits the answer to the poll question. However, this is prohibited in some countries.
IT specialists use statistical software to gather and measure answers of respondents. They will review the answers and show the result.
Results can either be partial or final, depending on the time when the result is shown. Partial results are shown after a respondent clicks or texts his response. It is the result for the meantime after his answer was counted in.
Results can be sent as computer-generated e-mails and SMS messages. Results can also be published in the business website where the respondents have clicked their answers.
For polls that have social values, results can be shared to the media for public knowledge. In some instances, results are hidden if they give a bad image to the business.
After, the host of the poll and specialists analyze the results and give recommendations for future actions. Say for example, the outcome of a poll says that “95% of the respondents do not like the new Jackfruit pizza flavor”. Thus, business executives should now discuss if they want to slash the new flavor in their restaurant menu.
Web and mobile polling system is a need to create a good relationship with customers. Besides that point, it is easy to conduct. And some social networking sites offer this service for free!


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Web Polling

Using the worldwide web market, you can measure the performance of your new service to guide you in deciding whether to expand or not. You can even ask your friends if they “like”, “super like” or “not like” your new hairdo.
As simple as creating your poll question and response options using computer software, you can deliver the poll to your respondents at their comfort.
Your respondents may be at home with their families or in a business trip in New York but they can all participate in the poll.
In the question, you can ask anything about your service. You can ask if the respondent liked your new chicken flavor or your new house design, and provide them options to click as their answer.
Example: “Do you love the Poll iT service of New Media Services?” Response options can be as creative as “Yes, I do”, “Sometimes” and “Not yet”.
With Information Technology specialists, the poll is published at your business website. The IT specialists manage the flow of the polling using computer software.
In some instances, the poll can be forwarded through e-mails to specific respondents.
Polls also appear in websites like Facebook, Delicious, Google Bookmarks, Myspace, Yahoo Buzz, Twitter, Dig, Google Buzz, Reddit and Yahoo Messenger.
When respondents click their answers, the software collects all responses and classifies them to come up with a result. In most business sites, results appear after a respondent clicks his answer. Results can also be shown to respondents via e-mail. Others use another link for results viewing.
As the host of the poll, you need to analyze the result. The poll serves as a data on the performance of your service. Secure the data for purposes like recommending and for promotions.
In order to have a successful polling, there are simple tricks that you can do. Always remind your specialists that your goal is to increase your response rate. That is why you need to make a simple study what newsgroup or social networking site your target respondents use. Use what they use. Publish the poll in the web community that most use.
Another trick to have a hit poll is to make a personalized message when you are using e-mail invitations. Consider using their name in the salutation of your message. Begin your e-mail like this: “Dear Mr. Jones” or “Dear New Media Service Client.”
You need to K.I.S.S. it also: “Keep It Short and Simple”. Polls need to be answered in a minute with one link only. Respondents get lazy when they need to open another window to answer the poll. Moreover, state a simple question and with short-worded response options.
In the message, never forget to mention your company, your goal in doing the poll, the benefit of the respondent if he participates and the assurance of privacy for his answer. Include a clear instruction. In the last part, emphasize that the respondent can finish the poll in just five seconds or in a brief time.
You can also send reminder e-mails to assure that the respondent will not forget to answer the poll question.
A marketing strategy for successful polls includes offering incentives to respondents. You can offer your respondents gift certificates, free graphic downloads or cooking tips straight from Oprah.
Networking can also be used in web polling. You can use your friends and relatives to invite respondents, especially if the poll needs community participation.
There is much software available online if you need to create a web poll for your service. Some companies also have polling services if in case your business has no enough time to one. One of them is New Media Service which has Poll iT service.
You can post polls in social networking sites for free also. Besides its ease to create, its benefit is full.

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